How to write a textual analysis of an advertisement

That is why they are recommended to look for analysis essay examples. How can a student benefit from having a look at an analysis essay example? It is very simple! Such examples can tell much about the ways an analytical essay must be written, both in form and contents and you can learn about structuring your analysis essay outline.

How to write a textual analysis of an advertisement

More Essay Examples on Advertisement Rubric This essay aims at investigating the main features of advertising, the impacts of advertising on our lives, and the significance of advertising in the media and communication studies through a textual analysis of a magazine ad of Embrace disposable razor.

Similar to other advertisements, this advertisement too follows a basic format- a combination of different elements, including slogan, image, factual information of product, and logo of the brand. Firstly, the advertiser uses a striking image to draw attentions of potential consumers.

In the advertisement, there is a young couple sitting happily on the wharf. The young female character is embracing the young male character from his back while he is touching and gazing at her legs.

Both of them are having a smile of contentment and satisfaction on their faces. Unlike other advertisements, the portrayal of the female in this ad is not sexually exploitative and submissive.

On the contrary, the female seems to be playing a dominant role in the relationship, which in itself makes it a little striking, as it is common for the male to take an active role and embrace the female from her back, but not always common for a woman to take the lead.

Besides, unlike the females appearing with sexually connotative facial expressions in many other ads, the female in this ad looks confident and pleasant. They can do or act independently and confidently in a relationship, in order to assert their own happiness and satisfaction.

However, this is not the whole story. Apart from the apparent image, consumers can get more ideas about the message being conveyed by the advertiser by considering the second element, the slogan. The slogan and sub slogan conveys to the consumers that the happiness and confidence of the young female actually comes from her closeness with her male, instead of merely performing the act of shaving itself.

This closeness is smooth and comfortable, devoid of any flaws because of her smooth satin like skin which is the result of shaving with the product of their company. An ordinary female too can become a goddess or can feel like a goddess while she has in her embrace the person she most dearly loves.

It implies that the male is still dominating the relationship, because the male is the center of her thought and her entire focus.

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The slogan is suggesting that males can be satisfied by the stain and smooth skin of female in the intimate moments. Females in turn can be satisfied by satisfying the male or in this case the love of their life. Thus in reality or apparently the advertiser is using image and slogan to tap females desire for pride, self esteem and successful romance.

However, from the perspective of media and communication studies, this advertisement is an illustration of patriarchal society and it also shows some gender stereotypes in the consumer society.

This ad can be found in the female magazines like Vague. Inherently, its target consumers are females. However, the consumers can only get the message from the advertisers accurately by adopting male-gaze, or a male angle.

Besides, the gaze of the male character on her beauty directs the audience and their gaze to the female and her beautiful legs.

how to write a textual analysis of an advertisement

Therefore, the female model in the ad provides a perception of how females should look and should be looked at.Important 'sight' words Essential words 1 people words he she we you being and doing words was went is got had whereabouts words in on up to there with.

Textual Analysis of Writing Guides - Let me introduce you to the main characters in the story of composition.

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Our hero—the protagonist—is known as “the writer,” who is supported by both the writing instructor—our hero’s mentor traditionally—and the reference guide. Analysis of Visual Text - Advertising has become one of the.

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Analysis essay on an advertisement, writing instructions for students from Generating Ideas and Text In analyzing a text, your goal is to understand what it says, how it works, and what it means. To do so, you may find it helpful to follow a certain sequence: read, respond, summarize, analyze, and draw conclusions from your analysis.

Analysis of an Advertisement In this piece of writing we will be analysing adverts published by Guinness. Guinness itself has, according to one of its adverts, been around since If this is true then this would make Guinness one of the oldest drinks around today, except, of course, water.

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